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Your denim story

Your denim story

Rediscover your love for denim and embrace
confidence in jeans and dresses that fit, flatter and feel
amazing. Whatever the dress code, be inspired and
discover a range that's more than just jeans.

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Simply fits jeans

Simply fits jeans

Wave goodbye to jeans that 'more or
less fit'
and say hello to the
dreamiest, shape-hugging
pair of
jeans ever. Our most adaptable denim
fits your figure perfectly, even if
you're in-
between sizes. With a clever
waistband design
and premium
stretch fabric, this is the comfiest
best-fitting pair you'll ever wear.

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24/7 jeans from £22

24/7 jeans from £22

Whatever you're doing, these will be your go-
to jeans. With flattering panels, organic
cotton, and secret
stretch waistbands for
maximum comfort, this is denim you'll wear
for (absolutely) everything!

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Jeggings from £18

Jeggings from £18

Take everything you love about jeans,
mix with the comfort of leggings and you
jeggings; soft, stretchy denim that's
super stylish!

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Shape & sculpt

Shape & sculpt

Sculpt, lift, and show off your shape with
denim that complements your curves.
Made with premium stretch denim, the
hidden tummy panel holds you in, while
clever seaming lifts the bum and
lengthens the legs. It's a style made to

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Cloud skinny jeans

Soft to the touch and light to wear, meet your
new favourite jeans. Cloud skinny jeans, where
cosy comfort
meets serious style. With an
elasticated hem and a figure-flattering fit,
they're the ultimate wardrobe
staple that'll see
you through each season and feel unbelievably comfy, whatever the occasion.