Buying Guides
Shop smarter with JD Williams
Find everything you need to know before you buy so you can pick pieces and home essentials you'll love for longer. From finding the perfect fit in fashion to choosing quality furniture and understanding what works best for your lifestyle, our expert buying guides take the guesswork out of shopping. Make informed decisions and invest wisely.

At-Home Light Therapy: A Guide to LED Face Masks
LED face masks are having a moment. If you haven’t jumped on the trend yet, you might be wondering if these sci-fi-looking skincare devices are right for you. In this guide, we’ll dive into exactly what they are, how they work, and which features to look for depending on your skincare goals.

Which Coffee Machine is Best for You?
Want to treat yourself to a coffee machine but you don’t to know where to begin. Our experts have put this guide so you can learn the difference from bean-to-cup and pod machines to find your perfect home set up. So grab a cuppa, and let’s get started!

What Size TV Do You Need? The Ultimate TV Guide
Having the right TV and audio setup can make a big difference to how you enjoy your favourite series, films and sports. The tricky part? With so much choice and variation out there, knowing where to start can feel overwhelming. Our sound system and TV buying guide explains what to look out for when buying a new TV, what soundbars are and how to create a home cinema system.

How to Choose a Sofa: A Simple, 7-Step Guide
It’s not just about picking the sofa you like, you also need to think about fabrics, size, colour, stuffing and so much more. Narrowing down your search can feel pretty overwhelming. We want to demystify all the options and help you confidently choose one that ticks all the boxes. So, grab a pen, paper and a measuring tape, and let’s get to it.

Cordless vs Corded Vacuum Cleaners: Which Is Best for You
Time for a new hoover? There are multiple types of vacuum cleaner, each with their own unique capabilities, and with several brands offering their own models with special features. Our home electronics team have put together this vacuum cleaner buying guide to help you decide which type of machine is right for you.

Bed Buying Guide: How to Choose the Right Bed and Mattress
Buying a new bed and mattress is undoubtedly a big decision. These are often relatively expensive items that you will be using for years to come. So, you will want to make the right choice. We’ve created this bed buying guide to try and make the process as simple as possible.

The Best Hair Dryers & Curling Tools for Every Hair Routine
Longing for flawless hair every day? Get your hands on the right gadgets, andcreate salon-worthy looks at home. This guide will untangle it all so you can choose the best hair styling equipment for your hair type. To get started, let’s run through the main tools and what they do.

How to Choose the Best Washing Machine for Your Home
We know that choosing a laundry machine can be confusing. There are lots of brands out there, and every device seems to come with a long list of specs about weights, spin cycles, energy efficiency and beyond. Our washing machine guide will make it easier to work out which one you need and what’s important for you.

Flattering Swimwear for Every Body Type
Whatever your shape, size and style, this guide will help you choose the best bathing costume for you. We’ll recommend the most flattering styles for every body shape, looking at how to highlight your favourite features and put together the perfect oceanside outfit.

The Best Jeans for Women in 2026: Your Complete Denim Fit Guide
Finding jeans you genuinely love can feel harder than it should. This guide breaks down the denim styles, rises and fabrics worth knowing about, so you can shop with confidence and find the fit that works for your shape and lifestyle.

How to measure your curtains: A step-by-step guide
A new pair of curtains can instantly transform the look and feel of a room. But before you choose the colour, pattern or style, it’s important to work out which length and width you need.

How to Choose the Best Bedding for Your Sleep Style
Your bedding is key to comfort and sleep quality, and it can even impact your health. So, it’s important to understand the best options for your sleep needs. Our guide takes you through duvets, pillows, and bedding, with plently of tips and tricks on how to choose the right ones for you.

Find the best sports bra for every activity
Discover all you need to know about finding the best sports bra. Whether you're just starting your fitness journey or you're a seasoned gym-goer, having the right support makes all the difference.

How to choose the best bra for a bigger bust
From bad backs to unflattering designs, we get that bra shopping for bigger busts isn’t always easy - but we’re here to change that!

How to choose the best bra for a small bust
From slipping straps to gaping cups, we get that bra shopping for smaller busts isn’t always easy - but we’re here to change that!

Mattress Buying Guide
Investing in a new mattress is a significant decision, here is a comprehensive buying guide designed to simplify your journey. We’ll walk you through everything you need to know, helping you understand the key components of a great mattress, explore the different types available, and address common concerns. Let’s begin your journey to a better night’s sleep!

Curtains Buying Guide
Beautiful curtains can instantly transform a room from drab to fab. Offering essential insulation and the perfect finishing touch, the right pair of curtains will enhance the personality of your room. That’s why it’s so important to make sure you get the right pair. Discover your perfect pair with this handy curtain guide.

Bra fit guide
Your perfect outfit starts with perfectly fitting lingerie, and finding the right fit is easier than you think. Whether you’re treating yourself to a new set or suspect you’ve been wearing the wrong size, our bra fitting guide is here to help.

The Boot Fit Guide
We have an unrivalled choice of boot styles available in 5 different calf and foot widths. Simply take your measurements and check them against the guides below to find your perfect fit boots.

Levi’s size guide
Levi’s deliver the denim that does more. With jeans made to fit and built to last, we’re breaking down the styles so you can find the life-proof denim perfect for your figure.

The Kitchen Essentials Checklist
Whether you’ve just moved, are furnishing a holiday let, or are helping the kids kit out their first home, we’ve rounded up the must have appliances, cookware, gadgets and utensils that you need you’ll need right here.
Your Complete Guide to Shopping with Confidence
Finding pieces that make you feel fabulous shouldn't be a guessing game. That's why we've created these friendly, expert buying guides to help you shop smarter and feel more confident in every purchase.
Whether you're searching for the best bras for a bigger bust or need help to find the right sports bra for every activity, our comprehensive bra fit guide takes the mystery out of finding your perfect fit. Because when your underwear works for you, everything else just falls into place.
Looking for footwear that combines style with all-day comfort? Our boot fit guide ensures you'll never have to choose between looking great and feeling great. And if you're a denim devotee, our Levi's size guide makes finding your ideal pair effortless. Discover our best jeans for women guide for expert advice on choosing styles that flatter your figure and suit your lifestyle.
Planning a beach getaway or summer staycation? Our guide on finding flattering swimwear for every body helps you find styles that make you feel confident and comfortable. From cuts that enhance your shape to colours that work for your skin tone, we've got all the advice you need.
Even transformed your bedroom with confidence using our bed buying guide and mattress buying guide, designed to help you invest in better sleep and wake up refreshed. If night sweats and temperature swings are disrupting your sleep, our guide on what is the best bedding for menopause offers practical advice on fabrics and materials that help you stay cool and comfortable through the night. Complete the look with our curtain buying guide, which walks you through choosing the right fabric, style, and heading type for your space. Not sure where to start? Our guide on how to measure your curtains ensures you get the perfect fit first time, saving you the hassle of returns and exchanges.
Looking to refresh your hair and beauty routine? Our guide on LED face masks explores the benefits of LED technology and helps you find the perfect device for your skin concerns. Complete your beauty toolkit with our guide on the best hair dryers & curling tools, helping you find professional-quality tools that deliver salon-style results at home.
Ready to update your living space? Our sofa buying guide talks you through everything from fabric choices to sizing, helping you find a sofa that fits your room and your lifestyle. Looking to create the ultimate entertainment hub? Our guide on what size TV do I need? helps you find the perfect screen for your space and viewing distance. And if mornings just aren't the same without a good brew, our guide on what coffee machine should I buy breaks down the different types and features to help you find the perfect match for your kitchen and your coffee habits. Need to invest in a new washing machine and wondering is it worth getting a 9kg washing machine? Our washing machine guide walks you through capacity options, energy efficiency, and features to help you choose the right appliance for your household. Keep your home spotless with our guide on cordless vs corded vacuum cleaners, helping you decide which type suits your cleaning needs and home layout best.
Every guide is packed with practical tips, size advice, and styling suggestions that work for real life. No jargon, no fuss – just friendly, expert guidance to help you find exactly what you're looking for. Because you deserve to feel amazing in everything you wear and every space you create.