Lady wearing a denim jacket looking over her right shoulder.

Buying guides

Shop smarter with JD Williams

Everything you need to know before you buy - so you can pick pieces you’ll love for longer.

Two people looking at each other in a bed.

Bed Buying Guide: How to Choose the Right Bed and Mattress

Buying a new bed and mattress is undoubtedly a big decision. These are often relatively expensive items that you will be using for years to come. So, you will want to make the right choice. We’ve created this bed buying guide to try and make the process as simple as possible.

Sherwood Lined Curtains in ice blue colour

How to measure your curtains: A step-by-step guide

A new pair of curtains can instantly transform the look and feel of a room. But before you choose the colour, pattern or style, it’s important to work out which length and width you need.

Montage of 4 different coloured ankle boots

The Boot Fit Guide

We have an unrivalled choice of boot styles available in 5 different calf and foot widths. Simply take your measurements and check them against the guides below to find your perfect fit boots.  

Panache Freedom Non Wired Non Padded Sports Bra Black/Chalk

Find the best sports bra for every activity

Discover all you need to know about finding the best sports bra. Whether you're just starting your fitness journey or you're a seasoned gym-goer, having the right support makes all the difference.

Lady wearing lingerie

How to choose the best bra for a bigger bust

From bad backs to unflattering designs, we get that bra shopping for bigger busts isn’t always easy - but we’re here to change that!

Lady wearing lingerie

Bra fit guide

Your perfect outfit starts with perfectly fitting lingerie, and finding the right fit is easier than you think. Whether you’re treating yourself to a new set or suspect you’ve been wearing the wrong size, our bra fitting guide is here to help.

two models wearing lingerie, knichers and bras

How to choose the best bra for a small bust

From slipping straps to gaping cups, we get that bra shopping for smaller busts isn’t always easy - but we’re here to change that!

Lady sat down wearing a Levi's denim jacket and jeans.

Levi’s size guide

Levi’s deliver the denim that does more. With jeans made to fit and built to last, we’re breaking down the styles so you can find the life-proof denim perfect for your figure.

Two people lying on a mattress

Mattress Buying Guide

Investing in a new mattress is a significant decision, here is a comprehensive buying guide designed to simplify your journey. We’ll walk you through everything you need to know, helping you understand the key components of a great mattress, explore the different types available, and address common concerns. Let’s begin your journey to a better night’s sleep!

Your Complete Guide to Shopping with Confidence

Finding pieces that make you feel fabulous shouldn't be a guessing game. That's why we've created these friendly, expert buying guides to help you shop smarter and feel more confident in every purchase.

 

Whether you're searching for the best bras for a bigger bust or need help to find the right sports bra for every activity, our comprehensive bra fit guide takes the mystery out of finding your perfect fit. Because when your underwear works for you, everything else just falls into place.

 

Looking for footwear that combines style with all-day comfort? Our boot fit guide ensures you'll never have to choose between looking great and feeling great. And if you're a denim devotee, our Levi's size guide makes finding your ideal pair effortless.

 

Even transformed your bedroom with confidence using our bed buying guide and mattress buying guide, designed to help you invest in better sleep and wake up refreshed.

 

Every guide is packed with practical tips, size advice, and styling suggestions that work for real life. No jargon, no fuss – just friendly, expert guidance to help you find exactly what you're looking for. Because you deserve to feel amazing in everything you wear and every space you create.