Dolls, Figures & Role Play

Imaginative play is where some of the best childhood memories are made, and our dolls, figures & role play collection is full of ways to encourage it. From dolls and action figures to full playsets and dress-up outfits, there's plenty here to fuel hours of pretend adventures.

Our dolls range covers everything from baby dolls to fashion dolls and their many accessories, while our action figures collection is packed with favourite characters ready for imaginative battles and adventures. Bring their stories to life with our playsets, from dolls' houses to adventure bases, or let them step into character with our role play & dress up range, complete with costumes and pretend-play sets.

Role play is brilliant for building confidence, empathy and storytelling skills, all while being genuinely good fun. Whatever story your child wants to tell, we've got the characters and props to help them tell it. Storage boxes are a handy addition too, helping keep growing collections organised between play sessions.