Role Play & Dress Up

There's nothing quite like getting fully into character, and our role play & dress up collection makes it easy. From superhero costumes to everyday professions like doctors and firefighters, plus fairy tale favourites, you'll find plenty of outfits and props to bring imaginative play to life.

Dress up play is brilliant for building confidence and creativity, giving kids a fun, low-pressure way to try on different characters and stories. Many sets come with matching accessories and props, so the imaginative play doesn't stop at the costume itself.

Bring the story to life even further with our playsets, or add a doll or action figure from our dolls and action figures ranges to play alongside. Whatever character your child wants to become for the afternoon, we've made it easy to dress the part and dive straight into the story. Sizing tends to run generously, so it's worth checking the size guide before you buy for the best fit.