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As seen in Good Housekeeping & Prima
Our latest campaign celebrates real women, real style, and real confidence.
In partnership with two of the UK’s most loved magazines, we invited everyday women to step into the spotlight - styled by Gok Wan and the editorial teams to prove that bold, beautiful fashion is for every body.
We teamed up with Good Housekeeping to bring confidence-first fashion to life. Featuring real readers styled by Gok Wan and the GH editorial team, this campaign champions individual style through clever fashion advice and inspiring transformations. From body shape know-how to personal style tips, it’s a masterclass in dressing your way.
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Behind the scenes with Good Housekeeping
Editor’s picks
“Say goodbye to regretful impulse purchasing and hello to your hero summer wardrobe. JD Williams’ SS25 range boasts the season’s biggest trends designed into contemporary classics. Guaranteed to seamlessly style together whilst complementing your current wardrobe, these pieces will swiftly become the hardest working items you wear this summer—working equally well from holiday packing to daytime dressing.”
Fashion Editor, Good Housekeeping.
In partnership with Prima, we set out to prove that confidence is the ultimate accessory. Our winning readers, styled by Gok and Prima’s experts, were given the ultimate fashion boost through carefully curated looks that flatter, empower, and celebrate every shape.
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Behind the scenes with Prima