Styling guide
Style it your way
Find outfit inspiration, tips, and tricks to help you wear every piece with confidence with JD Williams.
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What to Wear to a Wedding: Mother of the Bride Edition
Your complete mother of the bride style guide from JD Williams. Discover what to wear, which colours to choose, and the elegant outfit ideas for a confident wedding day look.
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The Ultimate Guide to Wide Leg Trousers
Few pieces combine comfort and style quite like wide leg trousers. Whether you’re dressing for work, heading out in the evening, or keeping it casual, this guide will show you how to wear wide leg trousers with confidence and ease.
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What to Wear to a Wedding: Wedding Guest Edition
Finding the perfect wedding guest outfit can be a balancing act. You want to look stylish and feel comfortable, while also choosing something that suits the venue, season, and dress code. Whether you’re attending a garden ceremony in July, an evening reception, or a cosy winter celebration, this style guide will help you find a look that feels special, flattering, and completely you.
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The Ultimate Guide to Women’s Winter Wear
Winter brings frosty mornings and snowy days—wonderful, yet challenging when staying stylish. With the right wardrobe staples, you can build versatile looks that beat the cold without sacrificing style. Our guide explores expert layering tips and essential pieces for everyday wear, smart-casual looks, and office outfits this season.
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Women's Winter Workwear: Practical Tips and Inspiration
From workwear essentials to warm footwear and winter accessories, we have plenty of workwear outfit ideas to see you through cold-weather season.
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The Ultimate Guide to Airport Outfits
We’re here to take the stress out of picking your ladies’ travel outfit! With plenty of airport outfit inspo, plane-ready clothing picks, and tips for layering, footwear and accessories, this guide has all you need to stay comfy and chic across the miles.
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New Year’s Eve Looks
NYE - it’s the holiday people really make their own. Whether you’re staying up until midnight or plan on being in bed by 9, make the most of your celebrations in an outfit that makes you feel comfortable, confident, and ready to welcome your next chapter. Find everything from sparkly showstoppers to cosy chic looks.
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The Best Women’s Christmas Party Outfits
The festive season is here and with it comes a calendar full of celebrations. Whether it’s the annual office do, a cosy family gathering, or a glamorous evening out, finding the perfect women’s Christmas party outfit is all about feeling confident, comfortable, and effortlessly stylish.
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The Best Coats to Pair with Party Dresses
The festive season is all about celebrating in style, but let's be honest—getting your party look just right doesn't stop at the dress. Your coat or jacket is crucial, whether for a Christmas party, winter wedding, or night out. The right outerwear keeps you warm and completes your look with confidence.
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Christmas Jumper Style Guide
Discover how to wear a Christmas jumper with style. From fair isle knits to novelty designs, our guide shares tips, outfit ideas and festive favourites for men and women.
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As seen in Good Housekeeping & Prima
In partnership with two of the UK’s most loved magazines, we invited everyday women to step into the spotlight - styled by Gok Wan and the editorial teams to prove that bold, beautiful fashion is for every body.
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Levi’s style guide
Levi’s deliver the denim that does more. With jeans made to fit and built to last, we’re breaking down the styles so you can find the life-proof denim perfect for your figure.
Your Go-To Style Guide for Every Occasion
Getting dressed should be the fun part. Whether you're planning your calendar or simply refreshing your everyday style, our styling guides are here to inspire you with practical, wearable ideas that help you look and feel brilliant.
Wedding season calls for something special, and we've got you covered. Discover what to wear to a wedding that feels elegant and comfortable, or explore our mother of the bride outfits guide for styles that let you celebrate in confidence and look absolutely radiant on the big day.
Heading off on a well-deserved break? Our airport outfit guide takes the stress out of travel dressing with clever outfit combinations that work from check-in to landing. Think comfortable layers, stylish trainers, and practical pieces that keep you looking put-together without sacrificing comfort during those long journeys.
Looking to master one of fashion's most flattering silhouettes? Our guide on how to wear wide leg trousers shows you how to style this versatile wardrobe staple for any occasion. From choosing the right length to pairing them with the perfect tops and shoes, you'll discover why wide leg trousers work beautifully for every body type and deserve a place in your capsule wardrobe.
When the temperature drops, our women's winter clothing guide has you covered with layering tips, cosy essentials, and outfit ideas that take you effortlessly through the colder months. Need to keep your workwear fresh? Our women's winter workwear guide shows you how to look polished and professional while staying comfortable and warm.
The party season is always better when you've got the perfect outfit sorted. Discover what to wear on New Year's Eve that strikes the right balance between festive and fabulous, or explore our edit of Christmas party outfits that work for everything from cosy gatherings to glamorous celebrations. And because winter weather waits for no one, we've put together a guide to the best coats to pair with party dresses – so you can stay warm without compromising on style.
Embrace the festive spirit with our Christmas jumper style guide, proving that seasonal knits can be chic, playful, and surprisingly versatile. Who says festive can't be fashionable?
From seasonal celebrations to everyday confidence, these styling guides are packed with inspiration, outfit formulas, and real-life advice. No matter the occasion, we'll help you create looks that feel authentically you.