A lady walking next to a stone wall wearing a bronze an black animal print dress.

Styling guide

Style it your way

Outfit inspiration, tips, and tricks to help you wear every piece with confidence.

4 women wearing autumn winter clothing from JD Williams

The Ultimate Guide to Women’s Winter Wear

Winter brings frosty mornings and snowy days—wonderful, yet challenging when staying stylish. With the right wardrobe staples, you can build versatile looks that beat the cold without sacrificing style. Our guide explores expert layering tips and essential pieces for everyday wear, smart-casual looks, and office outfits this season.

A folded FairIsle Reindeer Jumper on a table surrounded by a furry cushion, a faux fur throw and some seasonal Christmas food.

Christmas Jumper Style Guide

Discover how to wear a Christmas jumper with style. From fair isle knits to novelty designs, our guide shares tips, outfit ideas and festive favourites for men and women.

3 ladies outside a door wearing party clothes

The Best Women’s Christmas Party Outfits

The festive season is here and with it comes a calendar full of celebrations. Whether it’s the annual office do, a cosy family gathering, or a glamorous evening out, finding the perfect women’s Christmas party outfit is all about feeling confident, comfortable, and effortlessly stylish.

3 ladies dressed up in studio shoot

As seen in Good Housekeeping & Prima

In partnership with two of the UK’s most loved magazines, we invited everyday women to step into the spotlight - styled by Gok Wan and the editorial teams to prove that bold, beautiful fashion is for every body.

Lady sat down wearing a Levi's denim jacket and jeans.

Levi’s style guide

Levi’s deliver the denim that does more. With jeans made to fit and built to last, we’re breaking down the styles so you can find the life-proof denim perfect for your figure.