3 ladies and Gok Wan

The Lingerie Boutique

with Gok Wan

Confidence starts with a foundation that fits beautifully.

Lady being give bra fitting advice from Gok Wan

Learn how to find your perfect fit with Gok Wan

Reasons to shop with us

At JD Williams, we make shopping for lingerie a breeze. With our in-house bra fit specialists and years of expertise, we offer styles to suit all shapes and sizes to make sure you find the perfect fit. Plus, you can enjoy the convenience of trying on lingerie at home and return anything that’s not quite right, for free.

3 ladies wearing lingerie

Need help finding the perfect fit?

Take a look at our bra fit guide and enjoy trying your lingerie from the comfort of home.