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Denim: a new era
Rediscover you love for denim and embrace newfound confidence in denim that fits, flatters and feels amazing. From dungarees and dresses for laidback days at home, to slim fit. sculpting and bootleg jeans for out and about, this is the denim that always has your back.
Sculpt from £22
Meet your new favourite jeans. Here to smooth and enhance your curves, they're our most flattering fit yet. With sculpting seams and secret panels, this is denim which smooths and lifts in all the right places.
What’s your fit?
Straight
Cut straight from the thigh to the hem, these jeans nod to the nineties. Perfect day or night, try them in different rises ad fabrics.
High waisted
Shake up your casual looks with another 90's throwback – high waisted jeans. Comfortable and chic, they're great day or night.
Wide fit
A contemporary twist on a retro classic, wide fit jeans offer a flattering fit around the hips that loosens up for a leg - lengthening effect.
Bootcut
A flattering shape which hugs your curves and flares from the knee to the hem. This fit looks great paired with your favourite heels or boots.
Skinny
Fitted from the hip all the way to the ankle, the skinny is super flattering and pairs perfectly with every outfit, no matter the occasion.
Boyfriend
Perfect off duty looks with these super casual and extra comfy boyfriend jeans, the go-to denim essentials you’ll never want to take off.
24/7 jeans from £26
Whatever you are doing, these will be your go to jeans. With flattering panels and secret stretch waistbands for maximum comfort, this is denim you'll wear for (absolutely) everything!
Jeggings from £22
Take everything you love about jeans, mix in the comfort of leggings and you get jeggings: soft, stretchy denim, that's super stylish. Pair jeggings with all your favourite tops for chic looks without compromise.
More than just jeans
Hello denim. Discover everything from cute denim dresses and blues to jackets and casual dungarees, all in your favourite fabric.
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