I Am I Am Shop The Campaign
SHOP THE COLLECTION

WHAT'S YOUR
I AM?

Meet our ladies and discover what
I AM means to them.

I Am Video Play

WATCH THE TV AD

Advert Video Play
SHOP THE CAMPAIGN COLLECTION

This amazing Autumn/Winter
campaign marks
the start of
something truly special. We're on a
mission to change the way the world
observes
fashion for women over 45.

MEET OUR STARS

Hear from our stylist on tips and trends
for this
season’s must have coats,
footwear and prints to find
the perfect
look.

SHOP THE COLLECTION
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