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Playtex Playtex

Playtex is an iconic lingerie brand. Originating with Cross Your Heart in the fifties, Playtex has been creating beautifully comfortable & supportive lingerie ever since. From gorgeous lace bras to cotton briefs and T-shirt bras, you can feel fabulous with Playtex.

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Flower Lace

Flower Lace

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Multipack Cotton Briefs

Cherish Briefs

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Secret Comfort

Flower Lace

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new
Secret
Comfort

If you love the support of an underwired
bra
but find them uncomfortable, meet
the new
secret comfort bra. This bra
combines
beautiful styling with unique
cushioned wires
so you’ll never feel like
taking it off!

Explore The
Range

Lingerie Range Packs
Lingerie Range Packs
Lingerie Range Packs
Lingerie Range Packs
Lingerie Range Packs
Lingerie Range Packs
Lingerie Range Packs
Lingerie Range Packs
Shop All Playtex

Your Guide
to The
Perfect Fit

80% of women are wearing the wrong
size bra. With
the right fit, your bra will
look and support you better,
and feel
great! Use these simple steps to make
sure
your new bra fits you perfectly.

Shop the full Playtex range