Playtex is an iconic lingerie brand. Originating with Cross Your Heart in the fifties, Playtex has been creating beautifully comfortable & supportive lingerie ever since. From gorgeous lace bras to cotton briefs and T-shirt bras, you can feel fabulous with Playtex.
Playtex muse, Zoe Felix models the range on location.
80% of women are wearing the wrong size bra. With the right fit, your bra will look and support you better, and feel great! Use these simple steps to make sure your new bra fits you perfectly.