Welcome to


Right now, it's all in the jeans. Designed to shape and sculpt your silhouette, our new denim collection features a range of flattering styles. Choose from boot cut, skinny fit, slim fit and more, and get ready to embrace those gorgeous curves as you discover your perfect pair!

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We Know Denim Fit

Infinity 4-way stretch jeans
Ultimate comfort
Luxurious 4 way stretch fabric that stretches in multi-directions
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4-way Stretch


Say 'hello' to our incredible, infinity 4-way stretch jeans.

Developed by a leading denim industry expert, these jeans have been specially designed to provide unrivalled comfort and fit without compromising on style.

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& fit

We Know Denim Fit. Here at JD Williams, from the beginning of our design process through to the finished product our goal is to always create Denim that fits. Our infinity jeans have been designed with that in mind, the high-rise waist balances the proportions of the body whilst the super-stretchy fabric ensures a relaxed, comfortable feel that lasts all day.

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Infinity 4-way stretch jeans
Fabric so stretchy you could do yoga in it!
Multi-directional stretch fits the body and has a smoothing effect
Infinity Jeans only
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Infinity 4-way stretch jeans video
Shape fit jeans
Made using premium stretch denim
Specially designed
angled pockets, define the
look of your bottom
Shape & Sculpt Jeans
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& Sculpt


Our fabulous Shape & Sculpt range has been expertly designed to give you ultimate body confidence.

Available in a selection of styles including straight, skinny, bootcut and more, the Shape & Sculpt range gives you a subtle nip and tuck in all the right places, maximising your curves whilst smoothing over any wobbly bits.

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shape fit jeans video

Shape & fit

Our team of designers understand the importance of the perfect fit. The shape and sculpt jean has been designed with that in mind. Featuring a comfortable high rise with hidden Magisculpt control panel to help flatten your tummy and hold you in. Designed with intelligent seaming to define and lift your bottom, making them the ultimate must-have jeans.

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Value Denim

Meet your go-to jeans

Three essential colours, four must-have fits, one amazing price.

Straight Value Denim
Slim Leg Value Denim
Skinny Value Denim
Bootcut Value Denim

For Less


Value Denim

Denim Detail Therapy

Pearl detail denim

1. Pearl Detail

Simple yet effective, these shimmery stones will update your style instantly and effortlessly, adding a gorgeous touch of detail.

Distressed denim

2. Distressed

Distressed denim is back in, and it's never looked so good. With rips, holes and patches, our range puts an edgy, rebellious twist on those classic denim jeans.

Embroidered denim

3. Embroidered

Feminine and floral, our stunning embroidered collection promises to add a stunning touch of detail to your everyday denim.

Stepped hem denim

4. Stepped Hem

Give your jeans a swift style upgrade with these trendy, raw edged styles piece, and dress your look up or down to suit the occasion.

Denim Details
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Denim Dilemmas

Shape & Sculpt Jeans Video

Louise's denim dilemma:

"It is so frustrating when you get a pair of jeans that fit you everywhere and then you get a muffin top around your waist - it ruins the whole look! I wish there was something to hide it!"


Our senior denim designer Catherine says:

"Our Shape and Sculpt jeans have been specially designed to feature a high waist that tucks everything in. There’s also a hidden tummy panel at the front that flattens the stomach and disguises any wobbly bits."


Vicky's denim dilemma:

"When I sit down in my jeans, I always get this gap at the back, which I find really difficult to cope with."


Our senior denim designer Catherine says:

"We have the new 4-way infinity stretch jean, with a specially-designed curved waistband that eliminates any gaping at the back. The multi-directional stretch fabric stretches both length ways and sideways to give you real comfort and support."

4-way Infinity Jeans Video
Fashion Denim Video

Betsie's denim dilemma:

"I always end up wearing the same style of jeans, I wish I knew how to try different styles of jeans and denim."


Our senior denim designer Catherine says:

"Once you find a style that suits your shape, it can be difficult to step out of your comfort zone. This season, we have added fashion updates to our most popular denim styles and ranges, such as pearls, embroidery and stepped hems way, so everyone can enjoy these trends without compromising the fit and feel that they love."

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