the Bra fit & style guide

There are two things every woman should expect from her bra: it should give her the support she needs, and make her look (and feel) gorgeous. To achieve this it's crucial to get the perfect fit. With our step-by-step guides and clever solutions to common problems, you can say goodbye to badly fitting bras forever!

Shop all Bras

There are two things every woman should expect from her bra: it should give her the support she needs, and make her look (and feel) gorgeous. To achieve this it's crucial to get the perfect fit. With our step-by-step guides and clever solutions to common problems, you can say goodbye to badly fitting bras forever!

the Perfect Fit

  • Your underband should be nice and snug when fastened on the loosest hook. You shouldn't be able to pull it more than two inches away from your back.
  • The underband should sit horizontally level across your body, in line with the wires at the front.
  • The length of your straps should be adjusted enough to support the cup, but should also feel comfortable.

Rollover numbers to see points

  • There should be no bulging or gaping at the top of the cups.
  • The wire should completely enclose each breast, sit right in the crease underneath your breasts, and finish under your arms.
  • The wire should sit flat against your ribcage, from the middle of your chest and along the crease of your bust, with absolutely no lifting away.

Rollover numbers to see points

common Fit problems

Bra Shape guide

Shop all Bras
We use cookies to give you the best possible user experience.

If you continue, we assume that you consent to receive all cookies on all our websites. You can find out more information about cookies here.

Close