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Who we are

We’re ready. Ready to change the way the world views fashion for the over 45s. We have made it our mission to inspire women to live life to the full, on their own terms. To do this, we are saying so-long to ill-fitting sizes, limited options, and one-shape-fits-all, and hello to stylish, affordable, well-fitting products.

Putting you at the centre of everything we do, we have created a brand that is truly yours: your shape, your home, your life. From the latest tech and homeware, to wardrobe must-haves for the whole family, you’ll find everything you need right here.

We’re ready. Ready to change the way the world views fashion for the over 45s. We have made it our mission to inspire women to live life to the full, on their own terms. To do this, we are saying so-long to ill-fitting sizes, limited options, and one-shape-fits-all, and hello to stylish, affordable, well-fitting products.

JD Williams & Company Limited trading as JD Williams.


Registered in England No. 178367. Registered Office: Griffin House, 40 Lever Street, Manchester, M60 6ES is authorised and regulated by the Financial Conduct Authority (Firm Reference Number: 311618) for activities limited to the sale and administration of consumer credit and general insurance products, a list can be found on the FCA Register https://register.fca.org.uk VAT Registration Number: 148 8796 03

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