Back to top

Who We Are

We’re ready. Ready to change the way the world views fashion. We have made it our mission to inspire women to live life to the full, on their own terms. To do this, we are saying so-long to ill-fitting sizes, limited options, and one-shape-fits-all, and hello to stylish, affordable, well-fitting products.

Who We Are

Putting you at the centre of everything we do, we have created a brand that is truly yours: your shape, your home, your life. From the latest tech and homeware, to wardrobe must-haves for the whole family, you’ll find everything you need right here.

Brands A -Z

Brands A -Z

Shop all your favourite brands

take a look
Brands A -Z

Rewards

Want exclusive access to tips, free gifts and so much more? Join JD Williams Rewards, our fabulous loyalty programme that’s packed with member-only perks.

find out more
perfecting your home

Perfecting
your home

Spuce up your space and get inspired with our latest home an garden collections. refresh your home, whether it's with small finishing touches or a complete style overhaul.

shop home shop electricals

lifestyle

perfecting your home

lifestyle

Discover everything you need to
inspire your lifestyle. Here's what to
know, what to wear, and how to
handle it with style!

Explore the blog