Who we are
We’re ready. Ready to change the way the world views fashion for the over
45s. We have
made it our mission to inspire women to live life
to the full,
on their own terms. To do
this, we
are saying so-long to ill-fitting sizes,
limited
options, and
one-shape-fits-all, and hello to
stylish,
affordable, well-fitting products.
Putting you at the centre of everything we do, we have created a brand that
is truly
yours:
your shape, your home, your life. From the
latest tech
and homeware, to wardrobe
must-haves for the whole family, you’ll find
everything you
need right here.
We’re ready. Ready to change the way the
world views fashion for the over 45s. We
have made it our mission to inspire women
to
live life to the full, on their own terms.
To
do this, we are saying so-long to
ill-fitting
sizes, limited options, and
one-shape-fits-all, and hello to stylish,
affordable, well-fitting products.
True
Style
Starts
With
Fit.
We know that great fitting clothes
make you feel
unstoppable. That’s
why we
work
relentlessly on bringing
you confidence-inspiring
styles that
fit your
unique shape like
a glove.
Take a look
Take a look
We know that great fitting clothes make
you feel
unstoppable. That’s why we
work
relentlessly on bringing you
confidence-inspiring styles that fit your
unique shape
like a glove.
Tips, Treats and So Much More!
Indulge yourself with JD Williams, our loyalty
scheme that keeps on
giving.
Find out More
Tips, Treats and So Much
More! Indulge
yourself with JD Williams, our loyalty
scheme that keeps
on giving.
Find out More
