jdwilliams logo

We’re back for the autumn with a new campaign, a new look, and a new attitude. JD Williams The Lifestore is our new name for what we do. A shop conceived around you. Designed to cater to every part of your life, so you can live it in full colour.

watch the ad

shop our top picks

behind the scenes

Check out what we got up to...

Betsie model


“Be bold, be
confident and
never hold
back because
of fear”

Marina model


“You don’t
need anyone’s

meet our models

Find out what advice they would give their younger self?

Hannah model


“My bum
looked fine
in that”

Angela model


“Age is just
a number”

have you met our new jd williams

colour council?

colour council
Catherine Summers
Catherine Summers

AKA Not (Dressed As) Lamb

Nikki Garnett
Nikki Garnett

AKA Midlife Chic

Ashley Cramp
Ashley Cramp

AKA Lazy Daisy Jones

Emily Johnston
Emily Johnston

AKA Fashion Foie Gras

Busola Evans
Busola Evans

of Daily Express, OK!
and Look fame

Jenny Wood
Jenny Wood

of Buzz and Look

We’ve united some of the country’s top lifestyle journalists and most influential bloggers who are experts in fashion, interiors, health and well being, relationships, families and having fun. They’re here to edit your choices, saving you the legwork and to share their tips and tricks, so you can look and feel fabulous.

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