Welcome to

Denim

Right now, it's all in the jeans. Designed to shape and sculpt your silhouette, our new denim collection features a range of flattering styles. Choose from boot cut, skinny fit, slim fit and more, and get ready to embrace those gorgeous curves as you discover your perfect pair!

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Infinity 4-way stretch jeans video
Infinity 4-way stretch jeans
Higher rise waist fit in a great skinny fit
Fabric so stretchy you could do yoga in it!
Multi-directional stretch fits the body and has a smoothing effect
2
washes
Infinity Jeans only
£45
Shop the Infinity Jeans
Infinity 4-way stretch jeans
Ultimate comfort
Luxurious 4 way stretch fabric that stretches in multi-directions
Shop the Infinity Jeans

Infinity
4-way Stretch

Jeans

Say 'hello' to our incredible, infinity 4-way stretch jeans.

Developed by a leading denim industry expert, these jeans have been specially designed to provide unrivalled comfort and fit without compromising on style.

The high-rise waist balances the proportions of the body whilst the super-stretchy fabric ensures a relaxed, comfortable feel that lasts all day.

Shop the infinity jeans

Value Denim

Meet your go-to jeans

Three essential colours, four must-have fits, one amazing price.

Straight Value Denim
Slim Leg Value Denim
Skinny Value Denim
Bootcut Value Denim

For Less

Jeans
from

£20
Value Denim

Denim Detail Therapy

Pearl detail denim

1. Pearl Detail

Simple yet effective, these shimmery stones will update your style instantly and effortlessly, adding a gorgeous touch of detail.

Distressed denim

2. Distressed

Distressed denim is back in, and it's never looked so good. With rips, holes and patches, our range puts an edgy, rebellious twist on those classic denim jeans.

Embroidered denim

3. Embroidered

Feminine and floral, our stunning embroidered collection promises to add a stunning touch of detail to your everyday denim.

Stepped hem denim

4. Stepped Hem

Give your jeans a swift style upgrade with these trendy, raw edged styles piece, and dress your look up or down to suit the occasion.

Denim Details
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Shape & Sculpt Jeans
Made using premium stretch denim
Specially designed angled pockets, define the look of your bottom
Shape and Sculpt

Shape
& Sculpt

Jeans

Our fabulous Shape & Sculpt range has been expertly designed to give you ultimate body confidence.

Available in a selection of styles including straight, skinny, bootcut and more, the Shape & Sculpt range gives you a subtle nip and tuck in all the right places, maximising your curves whilst smoothing over any wobbly bits.

Shop the collection
Shape & Sculpt jeans video
Shape & Sculpt Jeans
Shape & Sculpt only
£42
Shape and Sculpt

Denim Dilemmas

Shape & Sculpt Jeans Video
Louise
Problem

Louise's denim dilemma:

"It is so frustrating when you get a pair of jeans that fit you everywhere and then you get a muffin top around your waist - it ruins the whole look! I wish there was something to hide it!"

Solution

Our senior denim designer Catherine says:

"Our Shape and Sculpt jeans have been specially designed to feature a high waist that tucks everything in. There’s also a hidden tummy panel at the front that flattens the stomach and disguises any wobbly bits."

Vicky
Problem

Vicky's denim dilemma:

"When I sit down in my jeans, I always get this gap at the back, which I find really difficult to cope with."

Solution

Our senior denim designer Catherine says:

"We have the new 4-way infinity stretch jean, with a specially-designed curved waistband that eliminates any gaping at the back. The multi-directional stretch fabric stretches both length ways and sideways to give you real comfort and support."

4-way Infinity Jeans Video
Fashion Denim Video
Betsie
Problem

Betsie's denim dilemma:

"I always end up wearing the same style of jeans, I wish I knew how to try different styles of jeans and denim."

Solution

Our senior denim designer Catherine says:

"Once you find a style that suits your shape, it can be difficult to step out of your comfort zone. This season, we have added fashion updates to our most popular denim styles and ranges, such as pearls, embroidery and stepped hems way, so everyone can enjoy these trends without compromising the fit and feel that they love."

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