The Lingerie Fit & Style Guide

There are two things every woman should expect from her bra: it should give her the support she needs, and make her look (and feel) gorgeous. To achieve this it's crucial to get the perfect fit. With our step-by-step guides and clever solutions to common problems, you can say goodbye to badly fitting bras forever!

Simply six steps to the Perfect Fit

Are you wearing the right size? Try on your best fitting bra, stand in front of a large mirror and follow these steps to find out.

Start with the underband...

Your underband should be nice and snug when fastened on the loosest hook. You shouldn't be able to pull it more than two inches away from your back.

The underband should sit horizontally level across your body, in line with the wires at the front.

The length of your straps should be adjusted enough to support the cup, but should also feel comfortable.

The Perfect Fit - Underband

...now move onto the cups!

There should be no bulging or gaping at the top of the cups.

The wire should completely enclose each breast, sit right in the crease underneath your breasts, and finish under your arms.

The wire should sit flat against your ribcage, from the middle of your chest and along the crease of your bust, with absolutely no lifting away.

The Perfect Fit - Cups

Common Fit Problems

Bulging out?

Bulging out?

If your cup size is too small, your bust will bulge over the top and sides. The top of the cup should lie totally flat on your bust. If in doubt, try on a t-shirt over your bra, as this will make any bulging more obvious.

Try a bigger cup size

Wires digging in?

Wires digging in?

The bra wire should sit behind your breast, not on it. If your bra fits correctly the wire will encase the bust completely and not dig in uncomfortably.

Try a bigger cup size

Wires lifting away from the body?

Wires lifting away from the body?

If the wires lift away from your body in the middle, or are sitting on top of your breast at all, then your cup size is too small.

Try a bigger cup size

Back band riding too high?

Back band riding too high?

If your underband rides up, it's too big. It should sit horizontally level across you back. Test this by pulling it away from your body - it shouldn't stretch more than two inches.

Try a smaller back size

Straps digging in?

Straps digging in?

Your underband should provide most of the support, so if your straps are digging in it's a sign that the back size is too big.

Try a smaller back size

Cups are baggy or creased?

Cups are baggy or creased?

Your bra should fit perfectly without any gaps. If there is space in the cups around your bust, then the cup is too big.

Try a smaller cup size

Remember!

Down in the back... up in the cup
Up in the cup... down in the back

For every back size you go down, we recommend you go up a cup size and vice versa.
For example, if you were wearing a 38C, but you want to try a 36, we'd suggest you go up a cup and try a 36D.

How to: Put on Your Bra

Follow these four steps when trying on your bra to make sure it fits perfectly and comfortably.

Lean Forward?

Lean Forward

This will allow your breasts to fall naturally into the bra cups and gives the best support.

Lift Wires

Lift Wires

As you straighten up, into the wires up into the crease of your bust before fastening the bra.

Lift In

Lift In

This will give you a good idea of how comfortable the bra is and how well it fits.

Adjust Straps

Adjust Straps

Adjust your shoulder straps to ensure you get the right support.

Need More Help?

Ultimate Bra Fitting Videos

If you need a little extra help on how to measure yourself and check if your bra fits watch our step-by-step fitting guide video.

Watch the Fitting Guide Video

Then, take the lesson one step further with Sarah's shape-focussed style videos. Simply choose the woman whose size is the closest match to your own and see which styles Sarah recommends.

Or call our bra fitting experts:
0871 230 0295 MON-FRI 9AM-8PM SAT-SUN 9AM-5PM

Bra Shape Guide

Shopping for bras on the high street can be a little daunting. Our bra style guide explains Full Cup bras to Minimiser bras so that you can get the perfect fit. Plus, to suit you even more, our bras are available in a range of sizes going up to an L cup with back sizes ranging from 30 to 50.

Full Cup Bra

Full Cup Bra

A full cup bra covers the entire bust to give a great shape and support. A full cup bra is perfect for everyday wear and can offer comfort and support for larger cup sizes.

Shop Full Cup
Balcony Bra

Balcony Bra

Balcony bras give a lower coverage than full cup bras and can add shape and uplift to the bust line. This style enables you towear a lower cut neckline and traditionally has wider set straps giving a wide square neckline.

Shop Balcony
Plunge Bra

Plunge Bra

Whether padded or unpadded, the low coverage of a plunge bra allows you to expose a sexy cleavage. The low centre-front on a plunge bra makes it perfect to wear with low cut tops and dresses.

Shop Plunge
Minimiser Bra

Minimiser Bra

A minimiser bra will redistribute the breast tissue giving the appearance of a reduced bust size yet will still be comfortable to wear. They are ideal to wear with fitted tops and button-up shirts if you find the fabrica little stretched or the buttons pull.

Shop Minimiser
Multiway Bra

Multiway Bra

Depending on the bra, they can be adapted to be a halterneck, racer back or one-strap bra. A multiway bra is a useful addition to any woman’s underwear drawer. If you’ve got the support you need, a multiway bra may also be worn strapless.

Shop Multiway
T-shirt Bra

T-shirt Bra

T-Shirt bras are also known as smooth or seam-free bras. T-Shirt bras are often padded but they can be unpadded. They are specially designed with a seamless surface for a ridge-free appearance under close-fitting tops.

Shop T-shirt
Non-wired Bra

Non-wired Bra

Non-wired bras provide support and comfort without the use of underwires. The shape this bra gives your bust is less defined than the shape an underwiredbra gives. These bras are useful for lounging, sleeping and when pregnant.

Shop Non-wired
Full Sports

Full Sports

Sports bras are designed to reduce breast movement during exercise. Wearing a sports bra also protects the ligaments that support the breast tissue. It is very important to wear the correct size to get the benefits and propper support a sports bra is designed to give.

Shop Sports

How to: Care for Your Bra

Unless specified differently on the garments wash care label...

Always try to hand wash your bras and never put them in the dryer - this will reduce elasticity and cause them to shrink.

Wash your bras in cool water with a delicates detergent. Don't wring them out, just let them drip dry, and don't put them onto a radiator where the heat can damage them.

We suggest that you buy a new bra every six months - as the best support your bra gives you is within the first six months.

Garment care label symbol guideline

Hand Wash

Hand Wash

Machine Wash

Machine Wash - Indicates maximum temperature

Do Not Tumble Dry

Do Not
Tumble Dry

Do Not Bleach

Do Not Bleach

Do Not Iron

Do Not Iron

Do Not Dry Clean

Do Not Dry Clean

From Top to Bottom Knicker Fit Guide

Find the perfect style to flatter your figure, whatever your body shape.

Bikini Knickers

Bikini Knickers

Plain and simple knickers that still make you look (and feel) sexy.

Shop Bikini
Brazilian Knickers

Brazilian Knickers

This style gives great coverage at the front and a high cut at the back.

Shop Brazilian
High Waisted

High Waisted

This style comes up higher on your waist with a low cut on your leg.

High Waisted
Midi Briefs

Midi Briefs

A cross between the bikini and full brief, they provide full bottom coverage and sit on your hips.

Shop Midi Briefs
Full Briefs

Full Briefs

This style provides great coverage with a high waist and low cut on your legs.

Shop Full Briefs
Short Knickers

Short Knickers

Sporty and practical, these knickers provide coverage to the top of your thighs and sit under your bellybutton.

Short Knickers
Thongs

Thongs

Thongs taper to a string at the back making them perfect for avoiding a visible panty line.

Shop Thongs
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